One of my favorite quotes from Alice in Wonderland (aside from “We’re all mad here”) is a conversation between Alice and the Cheshire Cat:

Alice asked the Cheshire Cat, who was sitting in a tree, “What road do I take?”
The cat asked, “Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat, “it really doesn’t matter, does it?”

In a world and society that has so many options, many paths, and many “new and improved” innovations, it’s easy to get distracted by the latest and greatest “this will make my business succeed” promise. It can be true for some, but what is it helping you succeed toward?

Is the path that you’re taking getting you to your goal? Do you know what your short-term, mid-term, and long-term goals are?

Know where you want to go before following a path that “everybody” is on because it works – for them. 

Know your goal, and do what works – for you!